.jpg)
ABOUT
I'm an award-winning writer with fifteen years of experience crafting concepts, copy and content in agency and client side roles in the UK and Australia. I'm also an author, with three published novels. My debut, The Shelf, was a BBC Radio 2 Book Club pick, longlisted for the Comedy Women in Print awards and described as 'utter perfection' by Marian Keyes.
I’m passionate about creative strategy and storytelling, and helping brands translate their visions into audience-centric narratives that drive engagement and achieve business goals.
SKILLS & EXPERTISE
-
Content strategy, concepts and creation
-
Editorial curation, creation and management
-
Storyboarding and scriptwriting
-
Short and long form copywriting
-
Social media concepts and copywriting
-
SEO copywriting
AWARDS
-
New York Festivals Silver Winner, Innovation
-
New York Festivals Award Finalist, Branded Entertainment
-
New York Festivals Bronze Winner, Craft
-
Australian Web Awards Winner, Best Beverage Website
-
Webby Awards Winner, Telecommunications
-
Comedy Women in Print Awards, Longlist
WORK EXPERIENCE
2017 - Now
Content Director, Google & YouTube
REDWOOD BBDO
London, UK
2018 - Now
Author
Helly Acton
London, UK
2016 - 2017
Senior Content Editor, HP & Vodafone
GYRO
London, UK
2016 - 2016
Head of Copy
Cambridge Analytica
London, UK
2012 - 2016
Editor in Chief, LION
whiteGREY
Sydney, Australia
2012 - 2016
Founder
Copyfox
Sydney, Australia
2010 - 2015
Copywriter, Digital Producer
Arnold
Sydney, Australia
2009 - 2010
Advertising Manager
Pokerstars
London, UK
2007 - 2009
Marketing Manager
TradeDoubler
London, UK
2005 - 2007
Account Manager
JWT
London, UK
EDUCATION
2015
Award School
Top Twenty Finalist​
2005
Kings College London
LLB: Law